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LTNG · Sascha Martens & Thomas Bader

Clarity in
leadership.
Impact in the market.

With leading the next gen we support entrepreneurial decisions and make brands and complex content clear. Each of us brings 15 years of experience as an entrepreneur and advisor.

Portrait of Sascha Martens

Sascha Martens

Executive Sparring

Meet Sascha
Portrait of Thomas Bader

Thomas Bader

Brand & Communication

Meet Thomas

Experience from working with

More clients
  • IAV
  • DLR
  • ZEISS
  • CARIAD
  • Volkswagen
  • D.O.G.

Two areas of focus. Personally led.

Where do you need
support?

You can work with either of us individually. If your challenge touches both areas, we combine our perspectives.

With Sascha Martens

Abstract brand graphic: a yellow axis connects different perspectives.
Connecting perspectives.

Make decisions.
Set direction together.

An important decision is ahead. You want to clarify the strategic direction or turn your strategy into action together with your leadership team.

  • Executive sparring and decision work
  • Strategy and shared priorities
  • Supporting strategy execution
Discover Executive Sparring

With Thomas Bader

Abstract brand graphic: a distinctive yellow shape between open frames.
Show your profile.

Sharpen the brand.
Shape communication.

You want to communicate your offering clearly or explain change in a way people understand—externally and within your company.

  • Brand positioning and core messages
  • Communication projects from concept to launch
  • Ongoing communication and support
Discover Brand & Communication

Insights into our work

What our
collaboration creates.

01 / Strategy & Leadership

A shared direction for leadership

Strategic frameworkAligned goals
The challenge
Develop the strategic direction and related goals together with a leadership team.
Our contribution
Develop and align direction and goals together, then document the results.
What was created
A strategic framework and aligned goals as a foundation for ongoing leadership work.

02 / Content & Channels

Move multilingual content into a new digital presence

Reviewed contentApprovals & support
The challenge
Transfer multilingual content during a website migration and review its quality before and after launch.
Our contribution
Coordinate content transfer and translations, review language versions and resolve open issues after launch.
What was created
Transferred and reviewed content plus aligned workflows for approval, quality assurance and ongoing support.

03 / Design & Training

Make complex content easy to understand

Training materialsLayouts & illustrations
The challenge
Redesign existing training materials for clarity and make them easy for internal teams to continue working with.
Our contribution
Structure content, develop slide layouts and illustrations, and provide guidance for adapting the materials.
What was created
Reworked training materials with reusable design elements and guidance for continued use.

Find more examples under Executive Sparring und Brand & Communication.

The people behind the work

Direct contact.
The right expertise.

Sascha Martens and Thomas Bader lead the collaboration. Depending on the task, Heiko, Jan and Tim add the expertise you need.

Portrait of Sascha Martens

Sascha Martens

An entrepreneur and advisor for 15 years. As a managing director, Sascha has led teams and been responsible for change. His work connects decisions, strategy and collaboration in day-to-day leadership.

More about Sascha
Portrait of Thomas Bader

Thomas Bader

An entrepreneur and advisor for 15 years. Thomas connects business leadership, business development and communication. He leads the agreed concept and coordinates delivery with the team.

More about Thomas
Porträt von Heiko Bischoff

Heiko Bischoff

Team development & change

Supports leaders and teams through workshops and coaching as they adopt new ways of working.

Porträt von Jan Hankel

Jan Hankel

Brand & web design

Translates positioning and content into brand experiences, user interfaces, presentations and explanatory formats.

Porträt von Tim Brathärig

Tim Brathärig

Web development & digital processes

Develops websites and web applications and helps automate recurring workflows.

Personal responsibility.
Confidential collaboration.

Sascha or Thomas remains your direct contact. At the outset, we agree on tasks, outcomes and responsibilities. Your concerns and the content of our work remain confidential.

Experience across different challenges

A selection of our clients

  • iTUBS
  • IServ
  • IAV
  • hi-tech
  • DLR
  • ZEISS
  • Öffentliche Versicherung
  • Learnship
  • Digital Hub Logistics Hamburg
  • CARIAD
  • Braunschweigische Landessparkasse
  • BLIC
  • SOLVIS
  • SRH
  • WHO
  • Volkswagen
  • Allianz für die Region
  • D.O.G.

The first conversation

What are you
working on?

Tell us briefly what you are working on. In the first conversation, we clarify your situation, the contribution you need and whether we are the right partners.

Phone+49 40 226 332 240Emailoffice@leadingthenextgen.com

Choose the contact option that works best for you. We look forward to hearing from you.