Brand & Communication with Thomas Bader
For leaders and those responsible for brand management and communication who want to present their offering clearly, explain change or make complex content understandable.
Request a conversation with Thomas15 years of experience as an entrepreneur and advisor.
From positioning to delivery
I combine an entrepreneurial perspective with concept and delivery. Together with our team, I develop communication that your customers and employees understand—in content, design and the right formats.
Your company has evolved, but your presence does not yet show what you deliver today.
We clarify what your company stands for, whom you want to reach and what makes your offering distinctive. From this, we develop a brand profile and core messages for customers and employees.
What we develop: A defined brand profile and core messages as the foundation for your communication.
You want to explain change, communicate your offering clearly or make knowledge accessible.
We develop the concept, content and design and deliver the agreed communication project. Depending on the assignment, this may include websites, presentations, training materials or campaigns. Review, approval, launch and handover are part of the project.
What we develop: Reviewed and approved content and materials for the agreed formats—from production through launch and the agreed handover.
Your team needs recurring support with planning, creation, coordination or maintenance of communication.
We regularly plan and create content, coordinate approvals and maintain the agreed communication channels. This can also include multilingual website content, translation coordination and campaigns. We can integrate directly into your existing workflows and regularly review feedback and next tasks.
What we develop: An editorial and action plan, continuously created and maintained content, and aligned workflows for review, publication and further development.
How the collaboration can continue
We clarify what your customers and employees need to understand and translate it into content and design. Together with our team, I lead the agreed delivery through launch. For ongoing needs, we also support editorial planning, maintenance and development.
If your brand and messages are already defined, we start directly with your communication project or ongoing support. We clarify the task and responsibilities at the outset.
An aligned brief with goals and responsibilities.
We clarify the company context, audiences and existing foundations. Together, we agree on scope, formats, timing, languages, review criteria and responsibility for approvals.
A clear foundation for content and design.
Where needed, we develop or refine the positioning, brand profile and core statements. We align on what customers and employees should understand.
Review-ready content and materials for the agreed formats.
We structure content, develop copy and design, and produce the agreed formats. This includes editorial, design and, where needed, technical checks.
Approved communication and a foundation for continued work.
We incorporate feedback and obtain the required approvals. We then publish or hand over the agreed content. Templates, working files and usage guidance are provided within the agreed scope.
Maintained communication, new content and aligned improvements.
We plan editorial work and next tasks, create and maintain content, and coordinate approvals. Feedback and agreed metrics, where available, help us determine the next adjustments.
I coordinate the agreed delivery with our team. You approve the content and its use.
Insights into our work
01 / Change Communication
02 / Content & Channels
03 / Design & Training
Your contact
Entrepreneur. Managing director. Advisor.
For 15 years, I have combined entrepreneurial responsibility with business development and communication.
I look at brand and communication through the lens of your business goals: What should customers and employees understand? Which messages and formats will help? I work with you on the content direction and coordinate the agreed delivery.
Our team’s experience ranges from change communication and designed training materials to multilingual website content and ongoing support. Jan contributes expertise in brand and web design, while Tim handles technical delivery. I remain your point of contact.
Yes. We agree which tasks we take on and which remain with your team or other contributors. Responsibilities, reviews and approvals are part of the approach from the start.
Yes. A positioning task, communication concept or clearly defined design, website or content project is just as possible as ongoing support. You do not need to commission the entire offering.
We first clarify the task, goals, existing content and people involved. You receive a proposal setting out the agreed deliverables, process and responsibilities. We coordinate any additional requirements with you as the work progresses.
The first conversation
Tell us briefly what you are working on. In the first conversation, we clarify your situation, the contribution you need and whether we are the right partners.
Choose the contact option that works best for you. We look forward to hearing from you.
